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In 2016 Greg Betza was commissioned by Smith Creative Labs to illustrate 3 short animations for the InterContinental Hotel Group’s Live the InterContinental Life campaign.
The animations were based on podcast interviews which told stories of empathy, worldliness and fascination and were recorded in London, Beijing, and New York City. Smith developed the script and storyboards and animator Mark Bellncula brought Greg's illustrations to life.
The illustrations were created in a mostly traditional way, using sequential hand made drawings and paintings.