Tag Archives: restaurant

Live the InterContinental Life Animations

For the past few months I’ve been teasing this project on my Instagram and I’m so pleased to finally share it. I was commissioned by Smith Creative Labs to illustrate 3 short animations for the InterContinental Hotel Group’s Live the InterContinental Life campaign.

The animations were based on podcast interviews which told stories of empathy, worldliness and fascination and were recorded in London, Beijing, and New York City. Smith and animator Mark Bellncula were incredible partners to work with, granting me a tremendous amount of creative freedom and support. I couldn’t be any happier with how the animations turned out.

I loved that these pieces were created in a mostly traditional way, using sequential hand made drawings and paintings. Some of the longer panoramic drawings were so long that I had to work on my floor…and my floor became my desk! Whatever works.

I did my best to document the process of creating the animation art which I’ve included below. I appreciate you taking the time to look!

Pose 1

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Large scale thumbnail drawing
Large scale thumbnail drawing
My floor/desk
My floor/desk

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Many hours hunched over the light box!
Many hours hunched over the light box!

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chop chop chop
chop chop chop
Mole
Mole
Panoramic drawing of the kitchen
Panoramic drawing of the kitchen
My wife and I enjoying a drink
My wife and I enjoying a drink
self-portrait
self-portrait

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DRAFT magazine | Greg Betza

DRAFT magazine

Sometimes I’m amazed at just how fitting a job is for me…as if the client knew me in advance. When I was asked to illustrate a feature for DRAFT magazine, I was thrilled. For those that know me, I’m a HUGE fan of craft beer and DRAFT asked me to illustrate a beer release party! Needless to say this was a fun piece to do…I even used a few friends as models…and oh yeah, my beautiful wife Despina. She’s a beer lover too so playing this role wasn’t too much of a stretch for her.

DRAFT magazine | Greg Betza

Gulfshore Business | Greg Betza

Gulfshore Business

It’s been a while since I worked for Gulfshore Business, but last month I was asked to create 2 illustrations for an article about tourism. The first dealing with ‘culinary tourism’ and the second, ‘medical tourism’. Basically, Florida tourism is being driven by food and healthcare! You can read the article here.

Gulfshore Business | Greg Betza

Gulfshore Business | Greg Betza