This series of animations are a continuation of a project from 2019 which was postponed due to the pandemic. Greg Betza recently had a reel put together of some of the highlights.
The animations are designed to work as culture-shaping, coaching videos that are explanatory in nature, spread across many industries including, retail, health, food, hospitality, manufacturing and more. He created all of these as frame by frame line art and added digital color.
Thank you again to the whole team at StrategyMuse for the great collaboration!
Studio 1482 would like to take this opportunity to thank every one of you that visited our site, liked our work, or just offered a note of support this year. It made a very difficult situation a little bit easier knowing you were there.
Because we couldn’t physically mail our annual calendars to you this year we have made them available as a FREE pdf download. We hope that our art brings you joy in the year to come.
Welcome to Armchair Travels, an invitation to travel around the world through the reportage illustration of Studio 1482.We have gathered art from our travels to share with you in the hopes that, while you can’t get out and see these places (yet), our experiences may bring some happiness and light to your day. Please check back often as we will be posting new adventures weekly.
Enjoy Times Square, NYC by Greg Betza…
Times Square, that section of midtown New York City that has been referred to as the “Crossroads of the World”amongst other things (both favorable and not so much). It is a place that many native New Yorkers avoid at all costs and yet it is a not-to-be-missed destination for all tourists.
As a New Jersey native that spent a great deal of time in New York City, I have a certain fondness for Times Square, though I completely understand why you’d want to avoid it as well. What a contradiction!
Get me outta here!
Speaking of contradiction, could there be a place more antithetical to our current “new normal”? To think of the thousands of people that would traverse the area each day; have it reduced to a near ghost town in a matter of weeks. Chalk that up to things I’d never thought I’d see.
It was the masses of people that first brought me to Times Square to draw. It was a challenge. So many people, so much movement, even more personality. The architecture, the advertising, the lights! To learn to capture and tell that story was a lesson so important in my development as a reportage artist and illustrator. Here are a few early attempts.
Trips to draw here gave me the full sensory experience. Ears assaulted by honking horns, indiscernible shouts, tourists asking for directions…, music, discernible expletives, and of course, the pigeons!
The smells. Oh boy. From hot garbage in the summer, to the constantly wafting smell of something frying from the endless row of chain restaurants.
And watch your step, the garbage cans often overflow!
Now while this may sound horrible, it is what makes Times Square unique and as an artist you need to take it all in…the good and the bad, to tell the truth with your reportage. And despite all of this (and there is more) people flock here anyway and stay awhile. As did I, many, many times.
On a more positive note, looking up and around when you are here is inspiring. On the surface it can appear a soulless theme park devoted to consumerism, but if you can get past that tired and overused criticism, Times Square is home to so many visions realized. As a student of advertising I love to see the campaigns compete with each other publicly. How each brand approaches this space and how they utilize technology to bring their message to the masses is truly impressive. It’s a constantly evolving gallery.
One of the last times I spent a long day drawing in Times Square was back in 2010 when Mayor Bloomberg closed several sections to traffic, allowing the area to become more pedestrian friendly. I remember it was a very peaceful day, the people seemed to enjoy the space more than they had in the past and I believe I noticed more native New Yorkers hanging around that day too :)
For the past few months I’ve been teasing this project on my Instagram and I’m so pleased to finally share it. I was commissioned by Smith Creative Labs to illustrate 3 short animations for the InterContinental Hotel Group’sLive the InterContinental Life campaign.
The animations were based on podcast interviews which told stories of empathy, worldliness and fascination and were recorded in London, Beijing, and New York City. Smith and animator Mark Bellncula were incredible partners to work with, granting me a tremendous amount of creative freedom and support. I couldn’t be any happier with how the animations turned out.
I loved that these pieces were created in a mostly traditional way, using sequential hand made drawings and paintings. Some of the longer panoramic drawings were so long that I had to work on my floor…and my floor became my desk! Whatever works.
I did my best to document the process of creating the animation art which I’ve included below. I appreciate you taking the time to look!
Pose 1
Large scale thumbnail drawingMy floor/desk
Many hours hunched over the light box!
chop chop chopMolePanoramic drawing of the kitchenMy wife and I enjoying a drinkself-portrait
I was commissioned by Bloomingdales to ‘live-paint’ portraits of their customers. It was so nice to see their clients’ faces when they saw their likenesses appearing on paper. I don’t often talk about art with people who are not artists and it amazed me how impressed and fascinated they are by the process of creating art. Their observations and opinions are diverse and genuine. I learned a lot.
I went into the day thinking mostly about the job that I had to do and how I would execute it. I came away with so much more…meeting new people, of all ages, and hearing their thoughts on what I was doing and how much they enjoyed the process.
Thank you to Bloomingdales for asking me to live-paint portraits of your patrons. Great day!
I was commissioned this summer to work on a reportage assignment for NJ Monthly magazine. Being born and raised in New Jersey it was just that much better to be asked to drive around the state to visit and draw different “landmarks” throughout to help make the case for the best downtowns in New Jersey. I had a great time. Here are the drawings which appeared in the magazine (out now!) and the additional ‘rejected’ pieces that I made as well.
Last year I attended a Bob Dylan concert at the Beacon Theatre in New York. I made a few drawings, and David Gaines, the author of a new book on Bob Dylan, saw one of the drawings which I had posted on One Drawing A Day and asked if he could use it for the cover!
As a fan and admirer of Dylan, I could not be happier that I made those drawings. Here is the book, a display at BookPeople in Austin, TX and a few more drawings from that dark evening in New York. Thank you David and Iowa University Press.
I’m excited to share this latest bit of good news with you. I was contacted earlier this year by a company designing a new Chicago office space for a global consulting firm. The company had seen my reportage drawings of Chicago and thought they would make a great addition to the space. I’m truly satisfied when I do work that I love and enjoy doing and someone finds a use for it. Here are a few photos from the new space. You can see the rest of my reportage here.
I have been working on a large series of illustrations for American Family Insurance. With Father’s Day just passing I’m happy to post this first illustration because I was able to use my son as my model.
This Shel Silverstein inspired ad is appearing regionally in issues of Sports Illustrated.
Had the pleasure of attending the Workbook Creative Carnival last Thursday out in Chicago. This was my first time out to the carnival (no comments Bob) and it was a great time all around. It is really hard to have a bad time when you are asked to draw for prospective clients, get to mingle in a foreign city and help raise some money for scholarships. Thanks to everyone at Workbook for making the night happen. A few drawings and photos (thanks to Greg) from the night.
This weekend saw the conclusion of Restoring a Past, Charting a Future, a fantastic group show I am proud to have been a part of. The work documented the restoration of the Charles W. Morgan, the centerpiece of Mystic Seaport in Connecticut. The engraved piece above hung for an amazing 16 months. Seems like it took that long to carve the lines into the Corian blocks, a modern day replacement for scrimshaw I was told about by some of the volunteers on the Morgan. The pieces below are some of the work that led to the final engraving.
I was asked to create this cover a few months ago. It is a religious story set in Bangladesh and visually it was a pleasure to work on. I’m really happy with how it turned out. Thanks Daniel!
Just got a copy of a corporate piece done for Bristol-Myers Squibb. I stress corporate because this was the definition of bureaucratic approval. I worked with a great team but where we started and where we ended are very different places. I don’t even think they saw all the feedback coming when it did. I had to stay on my toes at all times, ready for everything. None the less a great job, happy to finally get it in hand. Here are few of the pieces.
