Tag Archives: architecture

ARMCHAIR TRAVELS – TIMES SQUARE, NYC

Welcome to Armchair Travels, an invitation to travel around the world through the reportage illustration of Studio 1482.We have gathered art from our travels to share with you in the hopes that, while you can’t get out and see these places (yet), our experiences may bring some happiness and light to your day. Please check back often as we will be posting new adventures weekly.

Enjoy Times Square, NYC by Greg Betza…

Times Square, that section of midtown New York City that has been referred to as the “Crossroads of the World”amongst other things (both favorable and not so much). It is a place that many native New Yorkers avoid at all costs and yet it is a not-to-be-missed destination for all tourists.

As a New Jersey native that spent a great deal of time in New York City, I have a certain fondness for Times Square, though I completely understand why you’d want to avoid it as well. What a contradiction!

Get me outta here!

Speaking of contradiction, could there be a place more antithetical to our current “new normal”? To think of the thousands of people that would traverse the area each day; have it reduced to a near ghost town in a matter of weeks. Chalk that up to things I’d never thought I’d see.

It was the masses of people that first brought me to Times Square to draw. It was a challenge. So many people, so much movement, even more personality. The architecture, the advertising, the lights! To learn to capture and tell that story was a lesson so important in my development as a reportage artist and illustrator. Here are a few early attempts.

Trips to draw here gave me the full sensory experience. Ears assaulted by honking horns, indiscernible shouts, tourists asking for directions…, music, discernible expletives, and of course, the pigeons!
The smells. Oh boy. From hot garbage in the summer, to the constantly wafting smell of something frying from the endless row of chain restaurants.
And watch your step, the garbage cans often overflow!
Now while this may sound horrible, it is what makes Times Square unique and as an artist you need to take it all in…the good and the bad, to tell the truth with your reportage. And despite all of this (and there is more) people flock here anyway and stay awhile. As did I, many, many times.

On a more positive note, looking up and around when you are here is inspiring. On the surface it can appear a soulless theme park devoted to consumerism, but if you can get past that tired and overused criticism, Times Square is home to so many visions realized. As a student of advertising I love to see the campaigns compete with each other publicly. How each brand approaches this space and how they utilize technology to bring their message to the masses is truly impressive. It’s a constantly evolving gallery.

One of the last times I spent a long day drawing in Times Square was back in 2010 when Mayor Bloomberg closed several sections to traffic, allowing the area to become more pedestrian friendly. I remember it was a very peaceful day, the people seemed to enjoy the space more than they had in the past and I believe I noticed more native New Yorkers hanging around that day too :)

New Jersey Monthly Downtowns | Greg Betza

Downtowns for NJ Monthly

New Jersey Monthly Downtowns | Greg Betza

I was commissioned this summer to work on a reportage assignment for NJ Monthly magazine. Being born and raised in New Jersey it was just that much better to be asked to drive around the state to visit and draw different “landmarks” throughout to help make the case for the best downtowns in New Jersey. I had a great time. Here are the drawings which appeared in the magazine (out now!) and the additional ‘rejected’ pieces that I made as well.

New Jersey Monthly Downtowns Cape May | Greg Betza

Cape May, NJ

New Jersey Monthly Downtowns Montclair | Greg Betza

Church Street, Montclair, NJ

New Jersey Monthly Downtowns Princeton | Greg Betza

Palmer Square, Princeton, NJ

New Jersey Monthly Downtowns Summit Diner | Greg Betza

Summit Diner, Summit, NJ

New Jersey Monthly Downtowns Red Bank | Greg Betza

Waterfront, Red Bank, NJ


These below were unpublished:

Downtown Red Bank, New Jersey | Greg Betza

Downtown Red Bank, NJ

Cape May, New Jersey | Greg Betza

Cape May, NJ

Raymond’s, Montclair, New Jersey | Greg Betza

Raymond’s, Montclair, NJ

Summit Train Station New Jersey | Greg Betza

Summit Train Station, Summit, NJ

Palmer Square Princeton New Jersey | Greg Betza

Palmer Square, Princeton, NJ

Porta Jersey City New Jersey | Greg Betza

Porta, Jersey City, NJ

Chicago Magazine Moving on Up | Greg Betza

Chicago Magazine

Had a chance to do some intricate line drawing for this illustration! It was interesting, and almost therapeutic, drawing all of these buildings and windows and streets and antenna and, and, and… And then I got to loosen up and work on a few lifestyle spots of  things happening in front of the architecture. Great layout by the AD too.

Chicago Magazine Moving on Up | Greg Betza

greg-betza_Chicago-spot1

Chicago Magazine Moving on Up | Greg Betza

Chicago Magazine Moving on Up | Greg Betza

Chicago Magazine Moving on Up | Greg Betza

Four Seasons Magazine | Greg Betza

Four Seasons Magazine

Four Seasons Magazine | Greg Betza

I was recently asked to create an illustration for Four Seasons Magazine. The story is about how children in Shanghai, a city with very little “green”, are being educated about the environment. I was really inspired by the opportunity to add a cultural feel to the illustration. Here is the final watercolor.

Intiland 2013 Calendar | Greg Betza

Intiland 2013 Calendar

Happy New Year everyone! I’m excited to share a great commission I received late last year. I was asked to create 13 illustrations (12 months, 1 cover) for the Indonesian real estate firm, Intiland’s, 2013 calendar. Each illustration had to feature an Intiland property and have a lifestyle concept based on the property. It was challenging, and I actually did the job twice in 2 slightly varying styles (I’ll post some of those illustrations at another time), but in the end, the client was very happy and I’m really proud to have been asked to create this body of work for them. I’d love to hear your thoughts.

Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza Intiland 2013 Calendar | Greg Betza