Tag Archives: black and white

ARMCHAIR TRAVELS – TIMES SQUARE, NYC

Welcome to Armchair Travels, an invitation to travel around the world through the reportage illustration of Studio 1482.We have gathered art from our travels to share with you in the hopes that, while you can’t get out and see these places (yet), our experiences may bring some happiness and light to your day. Please check back often as we will be posting new adventures weekly.

Enjoy Times Square, NYC by Greg Betza…

Times Square, that section of midtown New York City that has been referred to as the “Crossroads of the World”amongst other things (both favorable and not so much). It is a place that many native New Yorkers avoid at all costs and yet it is a not-to-be-missed destination for all tourists.

As a New Jersey native that spent a great deal of time in New York City, I have a certain fondness for Times Square, though I completely understand why you’d want to avoid it as well. What a contradiction!

Get me outta here!

Speaking of contradiction, could there be a place more antithetical to our current “new normal”? To think of the thousands of people that would traverse the area each day; have it reduced to a near ghost town in a matter of weeks. Chalk that up to things I’d never thought I’d see.

It was the masses of people that first brought me to Times Square to draw. It was a challenge. So many people, so much movement, even more personality. The architecture, the advertising, the lights! To learn to capture and tell that story was a lesson so important in my development as a reportage artist and illustrator. Here are a few early attempts.

Trips to draw here gave me the full sensory experience. Ears assaulted by honking horns, indiscernible shouts, tourists asking for directions…, music, discernible expletives, and of course, the pigeons!
The smells. Oh boy. From hot garbage in the summer, to the constantly wafting smell of something frying from the endless row of chain restaurants.
And watch your step, the garbage cans often overflow!
Now while this may sound horrible, it is what makes Times Square unique and as an artist you need to take it all in…the good and the bad, to tell the truth with your reportage. And despite all of this (and there is more) people flock here anyway and stay awhile. As did I, many, many times.

On a more positive note, looking up and around when you are here is inspiring. On the surface it can appear a soulless theme park devoted to consumerism, but if you can get past that tired and overused criticism, Times Square is home to so many visions realized. As a student of advertising I love to see the campaigns compete with each other publicly. How each brand approaches this space and how they utilize technology to bring their message to the masses is truly impressive. It’s a constantly evolving gallery.

One of the last times I spent a long day drawing in Times Square was back in 2010 when Mayor Bloomberg closed several sections to traffic, allowing the area to become more pedestrian friendly. I remember it was a very peaceful day, the people seemed to enjoy the space more than they had in the past and I believe I noticed more native New Yorkers hanging around that day too :)

New Jersey Monthly Downtowns | Greg Betza

Downtowns for NJ Monthly

New Jersey Monthly Downtowns | Greg Betza

I was commissioned this summer to work on a reportage assignment for NJ Monthly magazine. Being born and raised in New Jersey it was just that much better to be asked to drive around the state to visit and draw different “landmarks” throughout to help make the case for the best downtowns in New Jersey. I had a great time. Here are the drawings which appeared in the magazine (out now!) and the additional ‘rejected’ pieces that I made as well.

New Jersey Monthly Downtowns Cape May | Greg Betza

Cape May, NJ

New Jersey Monthly Downtowns Montclair | Greg Betza

Church Street, Montclair, NJ

New Jersey Monthly Downtowns Princeton | Greg Betza

Palmer Square, Princeton, NJ

New Jersey Monthly Downtowns Summit Diner | Greg Betza

Summit Diner, Summit, NJ

New Jersey Monthly Downtowns Red Bank | Greg Betza

Waterfront, Red Bank, NJ


These below were unpublished:

Downtown Red Bank, New Jersey | Greg Betza

Downtown Red Bank, NJ

Cape May, New Jersey | Greg Betza

Cape May, NJ

Raymond’s, Montclair, New Jersey | Greg Betza

Raymond’s, Montclair, NJ

Summit Train Station New Jersey | Greg Betza

Summit Train Station, Summit, NJ

Palmer Square Princeton New Jersey | Greg Betza

Palmer Square, Princeton, NJ

Porta Jersey City New Jersey | Greg Betza

Porta, Jersey City, NJ

In Dylan Town Cover | Greg Betza

Bob Dylan Cover

In Dylan Town Cover | Greg Betza

Last year I attended a Bob Dylan concert at the Beacon Theatre in New York. I made a few drawings, and David Gaines, the author of a new book on Bob Dylan, saw one of the drawings which I had posted on One Drawing A Day and asked if he could use it for the cover!

As a fan and admirer of Dylan, I could not be happier that I made those drawings. Here is the book, a display at BookPeople in Austin, TX and a few more drawings from that dark evening in New York. Thank you David and Iowa University Press.

In Dylan Town Cover | Greg Betza

In Dylan Town Cover | Greg Betza

Bob Dylan | Greg Betza

Bob Dylan | Greg Betza

Bob Dylan | Greg Betza

Bob Dylan | Greg Betza

Bob Dylan | Greg Betza

Art in Space | Greg Betza

Art in Space

Art in Space | Greg Betza

I’m excited to share this latest bit of good news with you. I was contacted earlier this year by a company designing a new Chicago office space for a global consulting firm. The company had seen my reportage drawings of Chicago and thought they would make a great addition to the space. I’m truly satisfied when I do work that I love and enjoy doing and someone finds a use for it. Here are a few photos from the new space. You can see the rest of my reportage here.

Art in Space | Greg Betza

Art in Space | Greg Betza

Art in Space | Greg Betza

American Family Insurance | Greg Betza

American Family Insurance

American Family Insurance | Greg Betza

I have been working on a large series of illustrations for American Family Insurance. With Father’s Day just passing I’m happy to post this first illustration because I was able to use my son as my model.

This Shel Silverstein inspired ad is appearing regionally in issues of Sports Illustrated.

American Family Insurance | Greg Betza

Guy Fieri Grillin’ For Greatness | Greg Betza

Guy Fieri Grillin’ For Greatness

I’ve always been a fan of Guy Fieri, so I was thrilled to get a call to do some illustrations for his Miller Lite Grillin’ For Greatness campaign. Again, I was asked to draw a stadium! First, NBC Sports calls for the Stadium Series and soon after, Guy. The theme behind the stadium imagery is that his recipes (and Miller Lite) can be used during your tailgating parties this football season. Overall a fun project to work on. Here are the illustrations and the final print ads. #grillwithguy

Guy Fieri Grillin’ For Greatness | Greg Betza Guy Fieri Grillin’ For Greatness | Greg Betza Guy Fieri Grillin’ For Greatness | Greg Betza Guy Fieri Grillin’ For Greatness | Greg Betza

Australia’s Oaktree Foundation | Greg Betza

Four Seasons

Australia’s Oaktree Foundation | Greg Betza

It’s been a few years since I’ve worked for Four Seasons magazine, but I’m happy to have been asked to illustrate for them again. My last illustration for them dealt with Doctors Without Borders and this time I was asked to create an illustration for Australia’s Oaktree Foundation. Oaktree is a youth movement aimed at ending extreme poverty. It was amazing to learn about their foundation and to see how this group of young people turned their beliefs into action.

Australia’s Oaktree Foundation | Greg Betza

Art and Science of Wine Tasting | Greg Betza

Wine & Spirits

I was asked to created an extensive series of illustrations for Wine & Spirits magazine for this month’s special issue on the “Art and Science of Wine Tasting”, including the cover! The only downside was I had about 5 days to do it. Sometimes, if I am available, it is my favorite way to work. Job comes in, focus on it and work constantly until it’s finished…and in just a few short days I’m on to something else.

Anyway…my assignment was to create a series of illustrated montages of wine tasting sessions and to combine the tasters with the colors and elements that make up the particular wine they were tasting. Whether it be the region the wine is from, the ‘notes’ in the taste of the wine, or how the wine is aged, etc., etc.,…I had to create harmonious visuals. I was also asked to illustrate portraits of all of the wine tasters. That was especially fun. I’ve included a few of my favorites below.

And lastly, for the cover I was directed to write out different descriptive words to fill a wine glass. I really loved that idea and think it makes a striking cover. Thanks to Mike at W&S for working through this tight deadline with me.

I’d love to hear what you think!

Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza Art and Science of Wine Tasting | Greg Betza

Sketching The Line | Greg Betza

Sketching The Line

I’m honored to be included in the Canadian ART IN TRANSIT show “Sketching The Line”, an exhibition of reportage drawings made while of commuters and subway-goers.
Back in 2007-8 I took advantage of my time on NYC subways by drawing anyone I could. For practice, yes, and because I just love to do it. I find that the older I get, my career and the opportunities presented to me all seem to fall in line with my interests. A lot can be said about continuing to “do what you love”. Do the work that you want to do and that work will continue to find you. If you’d like to see more of my drawings from the commute, click here

Thank you to Sharon for organizing the exhibition.

More about the show from their website:

“An international exhibition of 78 sketches drawn by 13 artists from around the globe, features brief impressions of fellow commuters that document place, time and movement while simultaneously revealing a myriad of personal moments.”

Sketching The Line | Greg Betza

Stadium Series at Yankee Stadium | Greg Betza

Stadium Series at Yankee Stadium

Stadium Series at Yankee Stadium | Greg Betza

As many of you know, I designed and illustrated the animated commercial for the 2014 NHL Stadium Series. Yesterday I was fortunate enough to witness the action first-hand. I thought it would be great to draw from the actual event…so I did. I have to say it wasn’t the easiest event to capture, with temperatures in the low 20s to high teens, my hands didn’t always do what I had ‘instructed’ them to do (I think they were partially frozen). But all in all I’m happy with the small reportage that came out of the day. There were more than 50,000 fans in attendance and with the absurd amount of clothes they were wearing, it was packed tight in that stadium. And I’m happy to report, the cold did not temper the ‘creative’ language common to most hockey fans. And with the added tension of the NJ Devils hosting the NY Rangers, in New York, the love affair between the two states was on display, constantly!

It was a GREAT event, and thank you to Let’s Talk Tickets for getting me great seats.

There is another game Wednesday evening at Yankee Stadium and for those of you in the mid-west, the final game of the Stadium Series will take place in Chicago on March 1. I highly recommend it.

Stadium Series at Yankee Stadium | Greg Betza

Stadium Series at Yankee Stadium | Greg Betza

Stadium Series at Yankee Stadium | Greg Betza

Stadium Series at Yankee Stadium | Greg Betza

Stadium Series at Yankee Stadium | Greg Betza

Stadium Series at Yankee Stadium | Greg Betza

Stadium Series at Yankee Stadium | Greg Betza Stadium Series at Yankee Stadium | Greg Betza

Stadium Series at Yankee Stadium | Greg Betza Stadium Series at Yankee Stadium | Greg Betza

NHL Stadium Series Animation! | Greg Betza

NHL Stadium Series Animation!

Happy New Year everyone! I couldn’t be more excited to share my latest commission with you…an animation for the inaugural games of the National Hockey League’s Stadium Series! It will air for the first time on New Year’s Day during the Winter Classic on NBC.

From the time I became interested in illustration as a career I have wanted to work in film and motion. I used to experiment with video and animation and I’ve worked as a storyboard artist and concept designer, but I had yet to put my stamp on a project until this opportunity came my way late last year.

When I received the call from NBC Sports naturally I was excited, but when I found out it was for ice hockey, I could not believe it. I have been a life long fan of hockey…I even play (street hockey) every Sunday.

I’d like to thank Lorin and Lindsay and the whole team at NBC Sports for having the creative vision to do something DIFFERENT on national television, and for allowing the creative vision to come to life. I would also like to thank the members of Studio 1482 for their support, and  fellow Studio 1482 member Despina Georgiadis for her brilliant work with the art direction and storyboards.

Last but not least, a special thanks to J.J. Sedelmaier, who worked as the animator on the project. His professionalism, experience, and sense of humor made the process seamless and enjoyable from the first frame to the last.

Below are some shots of the process and the animation. You can also view the animation on YouTube and Vimeo.

NHL Stadium Series Animation from greg betza on Vimeo.

NHL Stadium Series Animation! | Greg Betza

Daunting!

NHL Stadium Series Animation! | Greg Betza

Early storyboard frames of action

NHL Stadium Series Animation! | Greg Betza

Early storyboard frame

NHL Stadium Series Animation! | Greg Betza

From table to wall to floor. Repeat.

NHL Stadium Series Animation! | Greg Betza

Coming together!

NHL Stadium Series Animation! | Greg Betza

Key frame color exploration

NHL Stadium Series Animation! | Greg Betza

Key frame color exploration

NHL Stadium Series Animation! | Greg Betza

Working on a Wacom Cintiq 22HD

NHL Stadium Series Animation! | Greg Betza

The “PERFECT” sequence

NHL Stadium Series Animation! | Greg Betza

Yankee Stadium key frame

NHL Stadium Series Animation! | Greg Betza

Dodger Stadium key frame

NHL Stadium Series Animation! | Greg Betza

Drop em’ in!

NHL Stadium Series Animation! | Greg Betza

Rangers vs. Devils key frame

Navy Pier Ferris Wheel Chicago | Greg Betza

Chicago

Navy Pier Ferris Wheel Chicago | Greg Betza

Last week, Studio 1482 illustrator Dominick Santise and I attended the Workbook Creative Carnival in Chicago. We then spent the next 2 days creating reportage drawings around the city. Now I love NY, but Chicago is like a friendly, clean, slightly more relaxed version…which frankly is nice from time to time. We navigated the city by foot, walking from landmark to landmark, checking out the wonderful public art all along the way, Picasso, Chagall, Dubuffet, etc. It was an inspiring few days and I’m excited to share of few of my drawings with you.

Navy Pier Chicago | Greg Betza

Chicago Bean | Greg Betza

Chicago Theater | Greg Betza

Chicago People | Greg Betza

Chicago River | Greg Betza

Willis Tower Chicago | Greg Betza

Picasso Chicago | Greg Betza

Chicago Theater | Greg Betza

Trump Chicago | Greg Betza

BP Team USA Commercial | Greg Betza

BP Team USA Commercial

Happy 4th of July! In the spirit of the day, I’d like to share a job I worked on for BP’s (Beyond Petroleum) Team USA campaign. Late last year I was called to do work on some storyboards for a film production house out in Brooklyn. When you do this type of job,  you never really know if what you draw will see the light of day. So you can imagine how thrilling it was to see my drawings come to life on TV this past week. The commercials for the BP Team USA campaign have begun airing as the 2012 London Olympics approach. I’ve spent some time today watching the videos and profiles of the athletes, and their compelling stories made me a proud supporter of their goals. I wish them and Team USA all the best this summer.

If you’d like to see more of my storyboard work, click here the storyboard studio.

Here are a few drawings and their corresponding live action shots:

BP Team USA Commercial | Greg Betza

BP Team USA Commercial | Greg Betza

BP Team USA Commercial | Greg Betza

BP Team USA Commercial | Greg Betza

BP Team USA Commercial | Greg Betza

BP Team USA Commercial | Greg Betza

BP Team USA Commercial | Greg Betza

BP Team USA Commercial | Greg Betza

The Art of Urban Sketching | Greg Betza

The Art of Urban Sketching

The Art of Urban Sketching | Greg Betza

I’m pleased to announce my inclusion in the Quarry Books release “The Art of Urban Sketching“. It’s a great book filled with many incredible artists, including fellow Studio 1482 members Veronica Lawlor and Margaret Hurst. The book is based on art created for the international sketching blog Urban Sketchers.

I’d like to say a special thank you to author/artist, and Urban Sketchers founder, Gabi Campanario for all of his hard work in putting this book together.

I hope you’ll pick it up at your local book store or online at quarrybooks.com

The Art of Urban Sketching | Greg Betza

The Art of Urban Sketching | Greg Betza